![]() ![]() WeChat mini programs were newly launched in January 2017.On the downside, however, you can only post 4 messages per month. What is more, service accounts have additional features such as voice recognition and the ability to generate multiple QR codes. A WeChat service account appears as a friend in the chat section, making them extremely visible.However, you are less visible as subscription accounts are nested under the subscriptions folder. A WeChat subscription account allows you to send one push message per day to followers.What Are My Options?Īpart from a WeChat personal account we can characterise 4 different official WeChat accounts, of whom 3 are suitable for eCommerce. After all, without brand awareness, relying solely on a big platform for higher traffic will be of no use.Īdditionally, WeChat eCommerce can also enable you to focus on a specific target group and better understand your customer and learn about their desires, whilst building a long-term relationship. To be specific, brands who have yet to enter the public eye of Chinese consumers can strengthen their brand influence through social media. However most importantly, opening a WeChat Store presents an excellent growth strategy. What’s more, the app seems to bring seemingly unlimited business opportunities, it has easy-to-share social attributes, it attracts more and more brands to the WeChat platform, and WeChat eCommerce is becoming a brand multi-channel strategy. It would be only natural that any brand would be interested in using a social platform with 902 million active daily users. Its functions have grown to include WeChat Pay (allowing users to pay their bills without leaving the app), order food and taxis, book appointments, purchase tickets, and much more.īy using unique social media applications, such as WeChat, companies can both sell and engage with their customers/followers on one overarching platform which is deeply embedded into everyday Chinese lives. However, it is better characterised as a superapp which has become the lifeline of 900 million daily users across China. In 2011 Tencent released WeChat, which to foreigners is primarily known as a messaging app. If you have missed any of our previous articles, then take a look at the related posts to the right. For that reason, this fourth article in our series “2018 China eCommerce Insights” will guide you through the basics of WeChat store setup. Therefore, opening a WeChat Store could enable business to successfully sell to Chinese consumers. They can still make purchases through this account after they go back to China.A unique feature of Chinese eCommerce is its connection with social media. As soon as the buyer finishes the payment, he will follow the overseas vendor’s official account. The converted CNY amount will then be deducted from the buyer’s account when the buyer confirms the deal in WeChat Pay. When a buyer purchases a product from an overseas vendor, this spot exchange rate will be used to convert the foreign currency into CNY. More and more Chinese people choose to travel abroad. How will overseas vendors benefit from WeChat Pay? WeChat has Quick Pay, QR Code Payment, In-App Web-based Payment, In-App Payment, Mini Program Payment, to fulfill different payment situation. It is the best choice of mobile payments. Combined with WeChat official accounts, WeChat Pay service explores and optimizes o2o consumption experience, provides professional internet solutions for physical business. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfil the full range of scenarios your customers expect to fulfill different payment situation. WeChat Pay is a payment feature integrated into the WeChat app, users can complete payment quickly with smartphones. ![]()
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